HITEJINRO´s new beer brand "Kelly" was launched on April, 4th 2023, made of 100% premium Danish malt.

GMS have involved since the beginning stage of the project conceptualization in 2019.

Market research was conducted alongside the Danish agricultural consulting agency, SEGES, to deliver various ideas and resources during the product concept and developmental stage.

Currently, GMS contribute by supplying the best possible malt for the brand Kelly exclusively.

On behalf of Karlsberg, a major brewery in Germany, a variety of drinks and mixes were introduced to the Asia Pacific market.

GMS has formed and developed local partners in Korea, Singapore, Vietnam, and Japan for distribution and promotions for Karlsberg brewery.

Many brands such as Karlsbrau, Mixery, Ottweiler, and, a unique German cola, Afri cola were introduced to the Asian countries during this project.

In collaboration with the world class brewing consultancy firms HanseBev in Germany and First Key in Canada, GMS has executed a brewing technology improvement consulting project for a major Korean brewery for 3 years.

There were many achievements implemented, some of which were an improvement in foam stabilization and an enhancement of the raw material specifications developed to our customer’s needs and established the most efficient brewing process.

Introduced and launched the 5-liter Party KEG from Huber Packaging for the first time in Korea, and a total of 3 editions were released as a short-term promotional product.

(general release, Christmas edition, and summer 2014 edition)